By Lisa Howard February 18, 2020 The University of California has entered into a master licensing agreement with Fresa Fortaleza, LLC (F2), based in Watsonville, CA, for the sublicensing of new strawberry cultivars in Mexico. The agreement governs the licensing of five new cultivars, and anticipated future cultivars, from the UC Davis Public Strawberry Breeding … Continue reading UC Davis Selects Fresa Fortaleza, LLC, for Strawberry Licensing in Mexico